Any business starts with calculating future costs. In case of ecommerce business, you can’t do without a website so it’s the first line in your expenditure list.
How much does an ecommerce website cost? It is determined by many factors, but the price can reach $3000 – $4000 in some cases. Pretty costly, to say the least. Still, there are ways to reduce the price, but before moving on to it, let’s find out what elements are absolutely necessary for any commercial website.
What any website needs
Just like any store, office or warehouse must be physically located in a building, a website must be located on a server. You could say it’s the site’s physical address, a place on a computer connected to the internet which makes the site visible and accessible to any user.
Hosting services are not free. The fee varies from several dozens to several hundred dollars a year and depends on who provides the service and how much data needs to be processed.
- Domain name
If hosting is a website’s physical address, then domain name is its digital, or URL, address. Or you could say, it’s the name of the street except you have to buy it for money.
The prices for domain names vary a lot. It depends mostly on its attractiveness and the level of demand for it. Long and complicated names cost less, while short and nice ones cost more.
- Content management system
A CMS is a platform used in any website’s design. Often it determines how the site looks, what functional elements it has, etc.
Inexperienced users often create sites with special site building platforms. As a rule, such platforms offer really simple tools designed for specific purposes, but you don’t own such sites. In fact, its content belongs to the building platform.
So you need to create your own CMS or install an already existing one. Fortunately, there are free options like WordPress, a very popular CMS which is easy to handle and works with lots of additional software such as plugins and extensions.
You might think the list is over, but an ecommerce website’s costalso includes the expenditures on content.
Before your website starts operating, you’ll need to upload photos, texts, product base, videos, install payment gates, optimize it for search engines, etc. You may have to outsource some of these tasks, which means additional expenses.
How do you decrease ecommerce website cost?
Although each of these elements requires money, it’s a matter of how much you pay. In other words, you can save a lot if you make the right choices.
Saving on domain name
First of all, there are many domain providers, with each offering slightly different prices. Besides, you don’t have to choose the most expensive domain. Sometimes you’ll be just fine with something cheaper.
Saving on CMS
Don’t overpay for a content management system. Use WordPress as a base for your site because there are many addons and plugins that can turn your site into any type.
Saving on buying a website
Of course, it’s always easier to pay a team of professionals instead of building a website on your own. There are lots of site building platforms. However, one should be very careful concerning the conditions of the deal. Some companies ask for a monthly fee instead of a one-time payment. In some cases, the fee depends on how much orders your business has or the volume of your profit. Ownership issues are another common problem here. Read carefully before signing anything.
Also when ordering a custom made website, read carefully what is included in the package. For example, predicting the price for a domain name is almost impossible so don’t expect it to be a part of the ecommerce website’s cost.